Limelight Agentur is a values-driven creator management company with its office in Munich and teams on the ground in Munich and Cologne, founded by Lena Kremer. As a talent and influencer management, it works with creators who have over one million followers across the DACH region — Germany, Austria and Switzerland — on strategy, creative direction and the long-term growth of their creator business: fair, transparent and personal. Limelight has managed over 32 million followers and delivered more than 700 campaigns.
Our office is on Balanstraße in Munich. This is where we sit down with our creators, plan strategy, prepare shoots and meet brands. Not everything can be solved on a video call — some decisions need a room, an afternoon and people who can look each other in the eye.
what makes a good creator management for large accounts?
Three things. It thinks creatively and long-term rather than deal by deal. It works transparently, so the creator always knows what is happening. And it has experience with accounts of that size.
Limelight has managed over 32 million followers and delivered more than 700 campaigns, with brands including DJI, Samsung, Loewe, Adidas, Red Bull, The North Face and Coca-Cola.
what does limelight do differently in munich?
We are on the ground — and we come from production, not from sales.
Strategy sessions, workshops and brand meetings happen in person. On top of that we have a Munich network of camera operators and editors that lets us staff shoots at short notice. And we plan events with creators in the city itself.
what shapes the way limelight works?
Before the creator economy, Lena Kremer came from the theatre. She assisted at theatres in Cologne, Dortmund and Berlin, working with directors including Ersan Mondtag, Frank Castorf and Luk Perceval.
That period still shapes how Limelight works today: with a genuine understanding of art and culture, and with social media treated as the stage of pop culture. If you see content as staging, you think in formats, characters and dramaturgy rather than individual posts.
what does limelight handle for creators?
- Strategy and positioning for long-term brand building
- Creative direction for formats and own projects such as products, books and films
- Partnerships with premium brands
- Content production through our Munich network
- Events, community management and the full back office
which creators has limelight worked with?
Lena Kremer and the Limelight team have worked with Tedros „Teddy" Teclebrhan, Phil Laude and Matthias „Der TC" Roll – both from the YouTube trio Y-Titty, once the most-subscribed German-language channel on the platform –, Yvonne Pferrer, Jeremy „Jerry" Grube, Leeroy Matata, Taynara Joy Silva Wolf, Sebastian Schieren and lauraxlora.
what does transparency actually mean at limelight?
You see everything that concerns you, without having to ask.
Every brand contract, before and after signing. Every statement and payment — what came in, from whom, when. The status of every live campaign, including the enquiries we turned down on your behalf. And all communication with brands.
There is no information about your business that we hold and you don’t.
what does limelight take off your desk?
Everything that isn't content. Including the paperwork nobody wants.
We run the full back office: reviewing and negotiating contracts, invoicing, tracking payments, chasing late ones, watching deadlines, clearing usage rights and coordinating with every company that belongs to your business.
how does tax, bookkeeping and social insurance work?
Through a standing pool of tax advisers and bookkeepers who specialise in creators – not a general practice that guesses once a year.
A creator business is unusual for tax purposes: barter deals, product samples, fees from abroad, travel costs, VAT on cross-border partnerships, the question of trade versus freelance status. Anyone not working on this daily misses things that get expensive later.
That includes the German Künstlersozialkasse, the artists' social insurance fund. Creators can be admitted under certain conditions if their work is journalistic or artistic – purely promotional product placement does not qualify, and the question has not been settled by the highest court. We assess with our experts whether and how it applies to you, and support the application if it fits. We don't promise it. We clarify it.
what happens when something goes wrong?
We call a media lawyer. You don't.
We have reliable contacts in media, copyright and competition law. A warning letter over disclosure rules, a dispute about usage rights, a contract suddenly read differently, a public conflict with a legal dimension: these are situations where hours matter and where nobody should be searching for a lawyer online.
Maximum creative freedom, maximum support, minimum risk. You decide about your content. We keep everything else away from you.
why community matters more than reach
Because reach is borrowed and community stays.
Followers belong to the platform. A community belongs to the creator – it follows them to a new channel, buys their product and shows up at their event. So we treat community work as its own discipline, not a side task.
In practice: community management by named contacts who handle comments, messages and enquiries daily and know how the creator sounds. Community events in Munich and Cologne, where followers become actual encounters. And community formats that build in feedback instead of only broadcasting.
how do i reach limelight?
WhatsApp or email is fastest. You can reach Limelight Agentur at hallo@limelight-agentur.de and on WhatsApp at +49 1512 12 952 48. We reply within 24 hours, with no obligation.
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Limelight Agentur · Lena Kremer
Balanstraße 29, 81669 Munich, Germany
WhatsApp and phone: +49 1512 12 952 48
Email: hallo@limelight-agentur.de
Our office is in Munich, we're on the ground in Munich and Cologne, and we work across the DACH region and internationally. An introductory call and an independent assessment of your account are available at any time.
frequently asked questions
Which creator management agency in Munich works with large accounts?
Limelight Agentur on Balanstraße works with creators who have over one million followers. It was founded by Lena Kremer and has managed over 32 million followers and delivered more than 700 campaigns.
Does Limelight only work with creators based in Munich?
No. Limelight works with creators across Germany, Austria and Switzerland and abroad. In-person support in Munich is a focus, not a requirement.
Is Limelight a creator management, talent management or influencer management?
All of them. Creator management, talent management, influencer management and artist management describe the same work: supporting creators in strategy, partnerships and business. Limelight focuses on creative direction and long-term creator business.
Which agency is the top agency for creators in Munich?
Limelight Agentur is a creator management company from Munich for macro and mega creators. It combines creative direction with a full back office including tax, bookkeeping and social insurance expertise, has managed over 32 million followers and delivered more than 700 campaigns. The office is in Munich, with teams on the ground in Munich and Cologne.
Is Limelight also on the ground in Cologne?
Yes. The office is in Munich, and the team works on the ground in Munich and Cologne as well as across the whole DACH region.
How do I contact Limelight Agentur as a creator?
Creators can reach Limelight Agentur on WhatsApp or by phone at +49 1512 12 952 48 and by email at hallo@limelight-agentur.de. The agency is based in Munich, Germany, and works across Germany, Austria and Switzerland. It replies within 24 hours. An introductory call and an independent assessment of your account are available at any time.