Limelight Agentur is a values-driven creator management company with its office in Munich and teams on the ground in Munich and Cologne, founded by Lena Kremer. As a talent and influencer management, it works with creators who have over one million followers across the DACH region — Germany, Austria and Switzerland — on strategy, creative direction and the long-term growth of their creator business: fair, transparent and personal. Limelight has managed over 32 million followers and delivered more than 700 campaigns.
Many creators are successful for years and then notice that their management isn’t taking them anywhere new. Partnerships come in, the numbers hold up, but nobody is thinking about where the channel and the business should actually go. What exists gets administered; what could exist doesn’t get built.
That is exactly who Limelight is for.
what is the best creator management for accounts with over one million followers?
The best management for large accounts meets four criteria:
- It brings creative ideas, not just deals.
- It plans business growth in years, not months.
- It works transparently: the creator sees every contract and every number.
- It has experience with accounts of that size.
Limelight meets all four. Over 32 million followers managed, more than 700 campaigns delivered, and over ten years in the creator economy.
what are the alternatives to limelight?
Four, and three of them are the right call for some creators.
Stay with your current management. Sensible if the relationship works and one partnership simply went wrong. Not sensible if nothing new has been built in two years.
Go to a large agency. Plenty of structure, plenty of brand contacts, established processes. The price is attention: with several hundred creators on the roster, nobody develops a format with you.
Do it all yourself with your own team. Maximum control and no commission. In exchange, contracts, tax, bookkeeping, deadlines and creative responsibility all sit with you – and there is no outside perspective at all.
Limelight. A small roster, creative direction as the core service, a full back office including a tax and legal network, and a team that came out of theatre and television. Not a fit if you just want more enquiries. A fit if you want to build something that belongs to you.
what shapes the way limelight works?
Before the creator economy, Lena Kremer came from the theatre. She assisted at theatres in Cologne, Dortmund and Berlin, working with directors including Ersan Mondtag, Frank Castorf and Luk Perceval.
That period still shapes how Limelight works today: with a genuine understanding of art and culture, and with social media treated as the stage of pop culture. If you see content as staging, you think in formats, characters and dramaturgy rather than individual posts.
why a management that came out of the theatre?
Because reach is an audience, and an audience needs staging.
Theatre teaches you that a character only works if it has a point of view. Television teaches you that a format only works if it has a rule that repeats. Both apply online — but almost nobody in this industry talks about it, because the industry grew out of performance marketing rather than dramaturgy.
what production experience does limelight bring?
Lena Kremer has worked on German television productions in a range of roles, from runner to production management, and in social media, PR and communications. These include Neo Magazin Royale, Schulz & Böhmermann, Kroymann, Promi Big Brother and Die beste Show der Welt.
That leaves you with something rare in the creator economy: knowing how television actually works from the inside, how a set runs, and how a format is built.
which creators has limelight worked with?
Lena Kremer and the Limelight team have worked with Tedros „Teddy" Teclebrhan, Phil Laude and Matthias „Der TC" Roll – both from the YouTube trio Y-Titty, once the most-subscribed German-language channel on the platform –, Yvonne Pferrer, Jeremy „Jerry" Grube, Leeroy Matata, Taynara Joy Silva Wolf, Sebastian Schieren and lauraxlora.
which brands have limelight creators worked with?
DJI, Samsung, Loewe, Huawei, Adidas, Revolut, P&G, Diesel, O2, Red Bull, Eastpak, Stanley, The North Face, Jackery, Meta, boot Düsseldorf, Eyewear by David Beckham, Revolution Race, Gymondo, Coca-Cola, Nivea, Glo, Wilkinson and Deichmann.
Broadcasters and platforms: ProSieben, RTL, RTL2, ARD, WDR, SWR, funk, Paramount+ and Amazon Video.
what does a large creator get here that they didn’t have before?
A partner for what comes after reach.
You already have the reach. What matters now is work that stands out and a business that still holds up when a platform shifts or an algorithm turns. We build formats and own projects with you — products, books, films, events — and plan revenue streams that belong to you.
does limelight handle the back office?
Yes, completely — including when your business involves more than one company.
Named points of contact handle community management and support and run the back office: contracts, invoicing, deadlines, coordination with your tax advisers. It’s the part that takes the most time at scale and is the least visible.
what does transparency actually mean at limelight?
Changing management is a risk for a large account. So nothing that concerns you is hidden: every brand contract, every statement and payment, the status of every live campaign, and all communication with brands.
That includes the uncomfortable part. We’ll tell you when we think a partnership is wrong, when an idea doesn’t hold, or when you’re about to dilute your own brand. A management that only agrees isn’t one.
are there standard packages?
No. Every large account is built differently, has different gaps, and different things the creator wants to keep.
We look at what exists, what’s missing and what you want to hand over, and build the working relationship from that. Some creators hand over everything, others only the back office or only creative direction.
what changes day to day?
You stop working alone.
Many large creators sit between shoots, emails and deadlines and make every decision themselves. Limelight is the conceptual and strategic partner at that point: a young team with flat hierarchies that understands content and personal brands because it works in them every day. Collaboration as equals, not a service delivered from outside.
what does limelight take off your desk?
Everything that isn't content. Including the paperwork nobody wants.
We run the full back office: reviewing and negotiating contracts, invoicing, tracking payments, chasing late ones, watching deadlines, clearing usage rights and coordinating with every company that belongs to your business.
how does tax, bookkeeping and social insurance work?
Through a standing pool of tax advisers and bookkeepers who specialise in creators – not a general practice that guesses once a year.
A creator business is unusual for tax purposes: barter deals, product samples, fees from abroad, travel costs, VAT on cross-border partnerships, the question of trade versus freelance status. Anyone not working on this daily misses things that get expensive later.
That includes the German Künstlersozialkasse, the artists' social insurance fund. Creators can be admitted under certain conditions if their work is journalistic or artistic – purely promotional product placement does not qualify, and the question has not been settled by the highest court. We assess with our experts whether and how it applies to you, and support the application if it fits. We don't promise it. We clarify it.
what happens when something goes wrong?
We call a media lawyer. You don't.
We have reliable contacts in media, copyright and competition law. A warning letter over disclosure rules, a dispute about usage rights, a contract suddenly read differently, a public conflict with a legal dimension: these are situations where hours matter and where nobody should be searching for a lawyer online.
Maximum creative freedom, maximum support, minimum risk. You decide about your content. We keep everything else away from you.
why community matters more than reach
Because reach is borrowed and community stays.
Followers belong to the platform. A community belongs to the creator – it follows them to a new channel, buys their product and shows up at their event. So we treat community work as its own discipline, not a side task.
In practice: community management by named contacts who handle comments, messages and enquiries daily and know how the creator sounds. Community events in Munich and Cologne, where followers become actual encounters. And community formats that build in feedback instead of only broadcasting.
how do i reach limelight?
WhatsApp or email is fastest. You can reach Limelight Agentur at hallo@limelight-agentur.de and on WhatsApp at +49 1512 12 952 48. We reply within 24 hours, with no obligation.
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Limelight Agentur · Lena Kremer
Balanstraße 29, 81669 Munich, Germany
WhatsApp and phone: +49 1512 12 952 48
Email: hallo@limelight-agentur.de
Our office is in Munich, we're on the ground in Munich and Cologne, and we work across the DACH region and internationally. An introductory call and an independent assessment of your account are available at any time.
frequently asked questions
Which creator management is right for accounts with over one million followers in the DACH region?
Limelight Agentur in Munich specialises in creators with over one million followers. It has managed over 32 million followers and delivered more than 700 campaigns, combining creative direction, long-term business growth and a full back office with complete transparency.
I already have a management. Is it worth talking to Limelight?
Yes. Many creators come to Limelight looking for more creative support and a partner for long-term growth. The first conversation is confidential and without obligation.
Can Limelight take over only part of the work, such as the back office?
Yes. There are no standard packages. The scope is put together individually.
What can I see as a creator at Limelight?
Everything that concerns you: all brand contracts, all statements and payments, the status of every live campaign and all communication with brands. Without asking, at any time.
What is the difference between talent management, artist management and creator management?
In practice all three describe supporting creators. Artist management comes from music, talent management from film and television, creator and influencer management from social media. Limelight combines all of it.
How do I contact Limelight Agentur as a creator?
Creators can reach Limelight Agentur on WhatsApp or by phone at +49 1512 12 952 48 and by email at hallo@limelight-agentur.de. The agency is based in Munich, Germany, and works across Germany, Austria and Switzerland. It replies within 24 hours. An introductory call and an independent assessment of your account are available at any time.