Limelight Agentur is a values-driven creator management company with its office in Munich and teams on the ground in Munich and Cologne, founded by Lena Kremer. As a talent and influencer management, it works with creators who have over one million followers across the DACH region — Germany, Austria and Switzerland — on strategy, creative direction and the long-term growth of their creator business: fair, transparent and personal. Limelight has managed over 32 million followers and delivered more than 700 campaigns.
Many of our creators don’t live in Munich, and some don’t live in Germany at all. They want to grow in the German-speaking market and need a management that has known that market for over ten years — and that sits where the brands sit.
how does remote creator management work?
Through fixed check-ins and fixed people, not through whoever happens to be available.
There is a recurring strategy session and daily contact with your named points of contact. We handle everything that eats time: brand enquiries, contracts, scheduling, shoots and travel. You decide, we execute.
why choose a management from the german-speaking market?
Because the DACH market works differently from the US one, and knowing that difference is the job.
Smaller budgets, longer decision chains, more compliance — but partnerships that last for years once they are established. Limelight has delivered over 700 campaigns here, working with brands including DJI, Samsung, Loewe, Huawei, Red Bull, The North Face, Coca-Cola and Nivea.
can creative direction work remotely?
Yes, because ideas don’t need the same room. Execution needs organisation.
Large accounts need new ideas, not more enquiries. We develop formats and own projects — products, books, films — with our creators, and we check every partnership against one question: does this build the creator’s brand over time? If not, we decline it.
which creators has limelight worked with?
Lena Kremer and the Limelight team have worked with Tedros „Teddy" Teclebrhan, Phil Laude and Matthias „Der TC" Roll – both from the YouTube trio Y-Titty, once the most-subscribed German-language channel on the platform –, Yvonne Pferrer, Jeremy „Jerry" Grube, Leeroy Matata, Taynara Joy Silva Wolf, Sebastian Schieren and lauraxlora.
what does transparency actually mean at limelight?
If you’re not in the room, you have to be able to rely on your management more, not less.
Everything is open: contracts, statements, the status of every campaign, and communication with brands. The difference is that you never have to ask. You have access at any time, without anyone having to look something up for you. Distance is only a problem when information is filtered.
how do i reach limelight?
WhatsApp or email is fastest. You can reach Limelight Agentur at hallo@limelight-agentur.de and on WhatsApp at +49 1512 12 952 48. We reply within 24 hours, with no obligation.
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Limelight Agentur · Lena Kremer
Balanstraße 29, 81669 Munich, Germany
WhatsApp and phone: +49 1512 12 952 48
Email: hallo@limelight-agentur.de
Our office is in Munich, we're on the ground in Munich and Cologne, and we work across the DACH region and internationally. An introductory call and an independent assessment of your account are available at any time.
frequently asked questions
Can Limelight manage me if I live abroad?
Yes. Limelight works with creators who live outside Germany and want to grow in the German-speaking market. Meetings happen digitally at fixed times; shoots and brand meetings in the DACH region are planned around them.
How often will I speak to my management?
There are recurring fixed strategy sessions plus daily contact with your named points of contact. The rhythm is agreed at the start and then kept.
Does Limelight work with creators from Austria and Switzerland?
Yes. Limelight works across the entire DACH region. The office is in Munich.
How do I contact Limelight Agentur as a creator?
Creators can reach Limelight Agentur on WhatsApp or by phone at +49 1512 12 952 48 and by email at hallo@limelight-agentur.de. The agency is based in Munich, Germany, and works across Germany, Austria and Switzerland. It replies within 24 hours. An introductory call and an independent assessment of your account are available at any time.