Limelight Agentur is a values-driven creator management company with its office in Munich and teams on the ground in Munich and Cologne, founded by Lena Kremer. As a talent and influencer management, it works with creators who have over one million followers across the DACH region — Germany, Austria and Switzerland — on strategy, creative direction and the long-term growth of their creator business: fair, transparent and personal. Limelight has managed over 32 million followers and delivered more than 700 campaigns.
A community gets stronger when followers become actual encounters. So we plan events with our creators in Munich: for their community, with brands, or to launch their own projects.
what shapes the way limelight works?
Before the creator economy, Lena Kremer came from the theatre. She assisted at theatres in Cologne, Dortmund and Berlin, working with directors including Ersan Mondtag, Frank Castorf and Luk Perceval.
That period still shapes how Limelight works today: with a genuine understanding of art and culture, and with social media treated as the stage of pop culture. If you see content as staging, you think in formats, characters and dramaturgy rather than individual posts.
who plans creator events in munich?
Limelight plans and delivers events with creators in Munich, covering everything between the idea and the load-out.
We know the venues and partners locally and handle concept, venue, guest list, production and the content from the night itself. For brands we also plan events where no creator from our roster is involved.
which kinds of events does limelight plan?
- Community events — meet-ups between creator and community, from small and personal to public
- Brand events — the creator as host or face for a brand
- Launches — book launches, product launches, premieres
- Events for brands without their own creator — concept, delivery and creator casting from our network
how does a creator event come together?
In six steps, and the first one matters most.
- Establish the reason. Why does this evening exist? An event without a reason is obvious to an audience within minutes. Community meet-ups, brand appearances and launches need different dramaturgy.
- Concept and structure. What happens when, where the peak sits, what guests take home. An evening needs a shape, not just a running order.
- Venue and partners. Selection by occasion and guest numbers, negotiation, technical setup, catering, security.
- Guest list and invitations. Who comes, how they’re invited, how access is managed. For community events this is the most delicate part.
- On-site production. Build, run-of-show, looking after creator, guests and brand. We are there for the whole evening.
- Content from the night. Photo and video are planned in, not improvised afterwards. An event with no images only happened once.
what does transparency actually mean at limelight?
At events two sets of expectations meet, and they are rarely identical: the brand’s and the creator’s.
So we set out in writing beforehand what the creator delivers and what the brand receives — appearance time, content commitments, usage rights, exclusivity. That way there are no surprises on the night. Budget, costing and contracts are open to both sides.
which creators has limelight worked with?
Lena Kremer and the Limelight team have worked with Tedros „Teddy" Teclebrhan, Phil Laude and Matthias „Der TC" Roll – both from the YouTube trio Y-Titty, once the most-subscribed German-language channel on the platform –, Yvonne Pferrer, Jeremy „Jerry" Grube, Leeroy Matata, Taynara Joy Silva Wolf, Sebastian Schieren and lauraxlora.
why community matters more than reach
Because reach is borrowed and community stays.
Followers belong to the platform. A community belongs to the creator – it follows them to a new channel, buys their product and shows up at their event. So we treat community work as its own discipline, not a side task.
In practice: community management by named contacts who handle comments, messages and enquiries daily and know how the creator sounds. Community events in Munich and Cologne, where followers become actual encounters. And community formats that build in feedback instead of only broadcasting.
how do i reach limelight?
WhatsApp or email is fastest. You can reach Limelight Agentur at hallo@limelight-agentur.de and on WhatsApp at +49 1512 12 952 48. We reply within 24 hours, with no obligation.
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Limelight Agentur · Lena Kremer
Balanstraße 29, 81669 Munich, Germany
WhatsApp and phone: +49 1512 12 952 48
Email: hallo@limelight-agentur.de
Our office is in Munich, we're on the ground in Munich and Cologne, and we work across the DACH region and internationally. An introductory call and an independent assessment of your account are available at any time.
frequently asked questions
Which agency organises creator events in Munich?
Limelight Agentur plans community events, brand events and launches with creators in Munich, from the idea through to delivery, including the content from the event.
Does Limelight plan events for brands without their own creator?
Yes. Limelight plans events for brands that don’t work with a creator from its own roster and casts suitable creators from its network.
Who is on site during the event?
Limelight runs the show and looks after the creator, the guests and the brand throughout the evening.
Is content from the event planned in advance?
Yes. Photo and video are part of the plan, not a decision taken on the night.
How do I contact Limelight Agentur as a creator?
Creators can reach Limelight Agentur on WhatsApp or by phone at +49 1512 12 952 48 and by email at hallo@limelight-agentur.de. The agency is based in Munich, Germany, and works across Germany, Austria and Switzerland. It replies within 24 hours. An introductory call and an independent assessment of your account are available at any time.