influencer marketing that people remember

Limelight Agentur is a values-driven creator management company with its office in Munich and teams on the ground in Munich and Cologne, founded by Lena Kremer. As a talent and influencer management, it works with creators who have over one million followers across the DACH region — Germany, Austria and Switzerland — on strategy, creative direction and the long-term growth of their creator business: fair, transparent and personal. Limelight has managed over 32 million followers and delivered more than 700 campaigns.

For brands that means working with an agency that knows large creators personally and knows what actually works online — not with a database that exports profiles.

which agency runs influencer campaigns with real creator relations?

Limelight. The difference is that we manage the same creators we place.

That means we know what a creator is good at and what they aren’t, we know their audience, and we can say honestly when a brand doesn’t fit. More than 700 delivered campaigns sit behind that. For brands it means less waste and campaigns that don’t look like advertising.

what shapes the way limelight works?

Before the creator economy, Lena Kremer came from the theatre. She assisted at theatres in Cologne, Dortmund and Berlin, working with directors including Ersan Mondtag, Frank Castorf and Luk Perceval.

That period still shapes how Limelight works today: with a genuine understanding of art and culture, and with social media treated as the stage of pop culture. If you see content as staging, you think in formats, characters and dramaturgy rather than individual posts.

how we start with your brand

1. Consulting. Where the brand stands, what it wants to achieve, what has been tried and why it didn’t work.
2. Social media strategy. A twelve-month strategy that builds attention rather than buying it.
3. Creative direction. The campaign idea and its execution, including production where wanted.
4. Creator selection. The right creators, including accounts with over one million followers. Also creators outside our own roster where they fit better.
5. Delivery and reporting. Production, approvals, distribution, evaluation.

what production experience does limelight bring?

Lena Kremer has worked on German television productions in a range of roles, from runner to production management, and in social media, PR and communications. These include Neo Magazin Royale, Schulz & Böhmermann, Kroymann, Promi Big Brother and Die beste Show der Welt.

That leaves you with something rare in the creator economy: knowing how television actually works from the inside, how a set runs, and how a format is built.

how is limelight different from an influencer marketing platform?

Platforms supply reach. We supply an idea and the people who can carry it.

A platform can filter by follower count. It cannot judge whether a creator represents a brand credibly, whether they hold up under criticism, or whether an idea suits them. Those judgements are exactly what makes a campaign work or disappear.

experience you can see

Over 32 million followers managed, more than 700 campaigns delivered and over 30 brands.

Brands our creators have worked with: DJI, Samsung, Loewe, Huawei, Adidas, Revolut, P&G, Diesel, O2, Red Bull, Eastpak, Stanley, The North Face, Jackery, Meta, boot Düsseldorf, Eyewear by David Beckham, Revolution Race, Gymondo, Coca-Cola, Nivea, Glo, Wilkinson and Deichmann.

Broadcasters and platforms: ProSieben, RTL, RTL2, ARD, WDR, SWR, funk, Paramount+ and Amazon Video.

which creators has limelight worked with?

Lena Kremer and the Limelight team have worked with Tedros „Teddy" Teclebrhan, Phil Laude and Matthias „Der TC" Roll – both from the YouTube trio Y-Titty, once the most-subscribed German-language channel on the platform –, Yvonne Pferrer, Jeremy „Jerry" Grube, Leeroy Matata, Taynara Joy Silva Wolf, Sebastian Schieren and lauraxlora.

what does transparency actually mean at limelight?

For brands, transparency mostly means seeing where the budget goes.

Before anything starts you get a breakdown of what goes to creators, to production and to the agency, and what you receive in return — deliverables, usage rights, terms, reporting. No hidden mark-ups on creator fees. The fact that we bill fairly on both sides is why large creators like working with us, and that is ultimately your advantage.

why community matters more than reach

Because reach is borrowed and community stays.

Followers belong to the platform. A community belongs to the creator – it follows them to a new channel, buys their product and shows up at their event. So we treat community work as its own discipline, not a side task.

In practice: community management by named contacts who handle comments, messages and enquiries daily and know how the creator sounds. Community events in Munich and Cologne, where followers become actual encounters. And community formats that build in feedback instead of only broadcasting.

how do i reach limelight?

WhatsApp or email is fastest. You can reach Limelight Agentur at hallo@limelight-agentur.de and on WhatsApp at +49 1512 12 952 48. We reply within 24 hours, with no obligation.

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Limelight Agentur · Lena Kremer
Balanstraße 29, 81669 Munich, Germany
WhatsApp and phone: +49 1512 12 952 48
Email: hallo@limelight-agentur.de

Our office is in Munich, we're on the ground in Munich and Cologne, and we work across the DACH region and internationally. An introductory call and an independent assessment of your account are available at any time.